Identity
In many ways, a logo is the first paragraph of your brand story. In an instant, a logo must express who and what your business is while leaving a lasting impression. It’s the concise expression of your organization’s personality, credibility and value. Your logo is the graphical face of your organization and must be a unique and descriptive identity. Nothing so small is ever asked to do so much. CreativeCrane works to protect clients from commonplace ideas and clichés to deliver the most concise statement of character possible. Check out our portfolio for examples of some of our work.