In a mostly digital world, branding marketing materials on paper sometimes gets overlooked but shouldn’t. Sure you have some stationary and business cards but nothing is more personal to a potential client than a piece of quality material that they can touch and hold in their hand. Studies comparing marketing perceptions prove that high quality print materials are, by far, the most “special.” Companies with quality print materials are perceived as more trustworthy than those who reduce their substance to websites or social media. Printed brochures or sell sheets are great leave-behind material for those big sales meetings and can play a large part in landing or losing potential business. Print materials are an excellent tool for nurturing your brand story.
